FIFA has spent more than $50 million on marketing to boost ticket sales for the Club World Cup. But many matches have huge empty seats.
The Athletic reports that FIFA has spent more than $50 million (around 1.85 billion baht). on marketing the 2025 FIFA Club World Cup to be held in the United States. ทางเข้า UFABET
The budget was spent on social media and influencers in a bid to boost ticket sales after a flood of tickets were found before kickoff. While the opening game featuring Lionel Messi saw a near-full house. There have been many empty seats in subsequent matches.
The most concerning incident was Chelsea’s game against LAFC in Atlanta on Monday. Which saw just 22,137 people watch out for a capacity of 71,000. Even though the cheapest ticket price was still $52, down from the previous high of $349 after the lottery.
FIFA has also offered free tickets and special discounts to attract viewers. But has faced criticism over the choice of venues and unclear broadcast rights and prize money ahead of the tournament, with European clubs considering pulling out.
However, a $1 billion broadcast deal with Saudi-backed DAZN and a $125 million prize pool for the champions has helped ease the situation.
Although the overall attendance is still uncertain. There has been a positive response from fans of Brazil, Argentina, Egypt and Tunisia, who have travelled to watch the match.
FIFA is hoping interest will pick up in the knockout stages. Where many of Europe’s top teams are likely to advance. Wnd hopes US fans will spend more money towards the end of the tournament.